Balzac Case Study 13

Client Case studies:

Strategic Account Management

Complete Marketing Program

Program Promotion

reputation development

category creation

brand reintroduction

business-to-business marketing

event management

Business-to-Business Marketing

Background:
A premium nationwide supplier of winery equipment and supplies to the wine industry, based in Petaluma, CA, seeks to re-educate their existing customer base who may not be aware of the vast range of products they offer.

Situation:
Because of outdated communications materials and new product developments, many customers used only a part of the wide range of products offered by the company.

Action:
The agency developed a series of cost effective advertisements that positioned the company as a vital technical resource to the industry. These were combined with a series of in-depth public relations stories about their role in the new developments in the industry.

Results:
The company has reported an increased awareness of the product range it offers, as well as positive consumer responses to the public relations articles. In other words, increased visibility and increased sales contacts.