Balzac Case Study 5

Client Case studies:

Strategic Account Management

Complete Marketing Program

Program Promotion

product collateral

reputation development

category creation

brand reintroduction

business-to-business marketing

event management

Product Collateral

Background:
A corporation specializing in surgical chairs for opthamologists, oral surgeons, podiatrists, and others came to us looking for an increase in product awareness throughout the marketplace. Their chairs are carefully engineered beyond what the rest of the industry can present, and have an extremely high reputation for quality.

Situation:
The marketing materials developed by the company could no longer match the style and quality of the products themselves. The corporation asked BALZAC to step in and create a new look for the company’s logo, letterhead, brochures, and advertising.

Action:
BALZAC recognized the engineering mastery of the products, and positioned them as glamorous creations of brilliant minds. From elegant lighting to aggressive copy, the agency leap-frogged the materials into a new realm.

Results:
The materials are beautiful, and their sales team is very happy with the support they generate. And because they have been designed well, they can be updated often as new products and innovations appear.