Balzac Case Study 8

Client Case studies:

Strategic Account Management

Complete Marketing Program

Program Promotion

cause marketing

reputation development

category creation

brand reintroduction

business-to-business marketing

event management

Cause Marketing

Background:
Funded by state tobacco tax revenues, an organization dedicated to reducing tobacco use in the North Coast region is formed.

Situation:
Unable to match the tobacco industry’s massive advertising expenditures, this tobacco prevention organization asked Balzac to help gain attention for their important message.

Action:
The agency developed a series of press releases, printed materials, and promotional announcements, then pitched them aggressively to the usually sympathetic regional media.

Results:
Placements for stories in virtually every publication in the region helped offset the advertising campaigns of the tobacco industry and at a tiny fraction of the cost.