Background:
Based in New Holland, Pennsylvania, Bongrain has combined traditional French cheese recipes with the finest dairy sources in the New World to create a line of specialty cheeses of great distinction.

Situation:
Bongrain has introduced a line of innovative new spreadable Brie cheeses which fly in the face of tradition while creating an exciting new category in the industry.

Action:
The agency organized a personal media contact program which carefully prepared the specific editors for the revolutionary new products and then gave them the information they needed to give Alouette national attention.

Results:
Newspaper food editors gave the new cheese remarkable coverage. Virtually every major paper in every major market gave space to the new Brie. Alouette reported very strong support among its sales staff for the agency’s work, and record breaking sales for the introduction of a new product.

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