Background:
Based in the Napa Valley, America's Natural Resource is one of the top ten water companies in the country.

Situation:
Surrounded by multinational conglomerates, Crystal Geyser needed national coverage to expand from a regional to a national market.

Action:
The agency combined a national trade magazine press release program with a major consumer food editor program for national visibility. A simultaneous campaign featured media training and personal appearances for the top management in key national markets.

Results:
Crystal Geyser continues to outgrow the market categories. The company reports increases in press coverage as well as industry and consumer awareness. The introduction of Crystal Geyser alpine spring water exceeded growth projections by 200%.

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