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[Balzac Communications and Marketing]
PHILOSOPHYPEOPLECLIENTSFEESOPPORTUNITIES

CLIENTS



Client Case Histories:

The Seagram Chateau and Estate Wines Company

The Sterling Vineyards School of Service and Hospitality

Vallerga's Markets

Napa County Flood Control District

Dexta Corporation

Bandiera Winery

Thornhill Ranches/Bien Nacido Vineyards

North Coast Tobacco Prevention Network

The Crystal Geyser Water Company

The Cork Quality Council

Bongrain USA/Alouette Cheeses

The Charles Krug Winery

Scott Laboratories


The Crystal Geyser Water Company

Background:
Based in the Napa Valley, America's Natural Resource is one of the top ten water companies in the country.

Situation:
Surrounded by multinational conglomerates, Crystal Geyser needed national coverage to expand from a regional to a national market.

Action:
The agency combined a national trade magazine press release program with a major consumer food editor program for national visibility. A simultaneous campaign featured media training and personal appearances for the top management in key national markets.

Results:
Crystal Geyser continues to outgrow the market categories. The company reports increases in press coverage as well as industry and consumer awareness. The introduction of Crystal Geyser alpine spring water exceeded growth projections by 200%.


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