Background:
Dexta Corporation builds surgical chairs for opthamologists, oral surgeons, podiatrists, and others. Their chairs are carefully engineered beyond what the rest of the industry can present, and have an extremely high reputation for quality.

Situation:
The marketing materials developed by the company could no longer match the style and quality of the products themselves. Dexta asked BALZAC to step in and create a new look for the company’s logo, letterhead, brochures, and advertising.

Action:
BALZAC recognized the engineering mastery of Dexta, and positioned the products as glamorous creations of brilliant minds. From elegant lighting to aggressive copy, the agency leap-frogged the materials into a new realm.

Results:
The materials are beautiful, and Dexta’s sales team is very happy with the support they generate. And because they have been designed well, they can be updated often as new products and innovations appear.

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