Balzac Communications

Client Case Histories:

The Seagram Chateau and Estate Wines Company

The Sterling Vineyards School of Service and Hospitality

Vallerga's Markets

Napa County Flood Control District

Dexta Corporation

Bandiera Winery

Thornhill Ranches/Bien Nacido Vineyards

North Coast Tobacco Prevention Network

The Crystal Geyser Water Company

The Cork Quality Council

Bongrain USA/Alouette Cheeses

The Charles Krug Winery

Scott Laboratories

North Coast Tobacco Prevention Network

Background:
Funded by state tobacco tax revenues, this organization is dedicated to reducing tobacco use in the North Coast region.

Situation:
Unable to match the tobacco industry’s massive advertising expenditures, the NCTPN asked Balzac to help gain attention for their important message.

Action:
The agency developed a series of press releases, printed materials, and promotional announcements, then pitched them aggressively to the usually sympathetic regional media.

Results:
Placements for stories in virtually every publication in the region helped offset the advertising campaigns of the tobacco industry and at a tiny fraction of the cost.