Background:
Scott Laboratories of Petaluma is a premium supplier of winery equipment and supplies to the wine industry nationwide.

Situation:
Because of outdated communications materials and new product developments, many customers used only a part of the wide range of products offered by Scott Laboratories.

Action:
The agency developed a series of cost effective advertisements that positioned the company as a vital technical resource to the industry. These were combined with a series of in-depth public relations stories about Scott's role in the new developments in the industry.

Results:
Scott has reported an increased awareness of the product range it offers, as well as positive consumer responses to the public relations articles. In other words, increased visibility and increased sales contacts.

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