Background:
The Seagram Chateau and Estate Wines Company is a wine marketing firm with an outstanding portfolio of super-premium wines from around the world. When the company was formed (by merging Seagram Classics with Seagram Chateau and Estates) they decided to consolidate their PR activities into one agency. And after an extensive agency review, they chose BALZAC.

Situation:
The company represents a vast collection of brands, each with its own budget, marketing plan, and image. This required that we develop creative concepts and individual programs for each, and execute them nationally.

Action:
By assigning each brand to a staff member at BALZAC, but consulting on a regular basis as a group, we have been able to maximize both creativity and execution. From Perrier-Jouët and Champagne Mumm to Sandeman and The Monterey Vineyard, each brand is given careful thought and enthusiastic support.

Results:
The company is delighted with the amount of work done, as well as the critical thinking that has gone into each campaign. The agency now serves as a full partner with the company, an important part of the marketing and sales team. Sales are growing, brand awareness increasing, and projections are being met across the board.

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