Balzac Communications

Client Case Histories:

The Seagram Chateau and Estate Wines Company

The Sterling Vineyards School of Service and Hospitality

Vallerga's Markets

Napa County Flood Control District

Dexta Corporation

Bandiera Winery

Thornhill Ranches/Bien Nacido Vineyards

North Coast Tobacco Prevention Network

The Crystal Geyser Water Company

The Cork Quality Council

Bongrain USA/Alouette Cheeses

The Charles Krug Winery

Scott Laboratories

The Sterling Vineyards School of Service and Hospitality has trained more than 15,000 individuals on the finer points of restaurant service, including all aspects of food, wine and spirits.

Background:
The Sterling Vineyards School of Service and Hospitality .

Situation:
The public relations department of the company was very carefully targeted and has little time for any additional outside projects. The school was seen as a way of reaching key audiences by providing a critical value to them - education in the technical field of wine service.

Action:
The agency has promoted the School of Service and Hospitality with a series of intensive media contact programs and regional press release campaigns. The agency has helped focus attention on this project with an alumni survey which is widely anticipated and covered by the media.

Results:
The School of Service and Hospitality has become a major force in on-premise programs across the country, and has been featured in virtually every trade publication and every article on restaurant service.