Background:
Vallerga's Markets is a high-end chain of three supermarkets and a liquor store that were founded fifty years ago in Napa. The company specializes in top quality products and exceptional service.

Situation:
With such major players as Safeway, Lucky, Raley's, Nob Hill and Albertson's all in the market, Vallerga's needed to fight back against the massive TV and newspaper advertising of the big boys—and had to do it at a cost effective price. They asked Balzac to become the stores’ marketing department, and manage everything from budgets to bulletin boards.

Action:
BALZAC’s design department successfully positioned Vallerga's as a step above the rest of the crowd. With clever advertising in the newspapers, a focus on local products and produce that the larger chains couldn’t match, and store events that tie in to every local organization or interest, BALZAC developed a major campaign without once matching the advertising dollars of the competitors.

Results:
The stores are flourishing, despite a massive new Raley’s that has targeted them for attack. Customers have become even more loyal, and sales volumes are on the rise. And the liquor store has been redesigned to attract high-end wine buyers, with spectacular results.

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